Each year, several organizations probe the hearts of workers and emit weak signals that reveal deeper changes in perception than it seems.

“There is growing disenchantment with GAFA, Internet stars of the 2010s”

Each year, several organizations probe the hearts of workers and emit weak signals that reveal deeper changes in perception than it seems.
Each year, several organizations probe the hearts of workers and emit weak signals that reveal deeper changes in perception than it seems.

A recent ranking of companies where life is good shows that in the United States, Google, Apple, Amazon and especially Facebook are no longer the favorite companies of employees. Their image has deteriorated while the choices are now focused on employers less general public, observes Philippe Escande, economic columnist in the “World”.

Chronic. The countless walkers, who today walk the pavement in search of transportation or simply to get to their office, have time to meditate on the quality of their life at work. Starting, moreover, with the way in which their employer deals with current drawbacks: teleworking, carpooling, travel assistance, etc. Small gestures that betray the attention paid to the well-being of employees. In return, they do not hesitate to judge their business, and to vote with their feet when the opportunity to change house arises.

Each year, several organizations probe the hearts of workers and emit weak signals that reveal deeper changes in perception than it seems. Thus, the latest ranking of the American site Glassdoor reveals a major phenomenon: the growing disenchantment with Internet stars of the 2010s, and in the first place, the famous Google, Apple, Facebook and Amazon.

In 2017, the most popular business for American executives was called Facebook. A year later, she slipped to seventh place in the ranking. And in this year 2019, it tumbled to 23rd place. The dramatic fall is obviously linked to the very bad reputation acquired by the company during scandals on the protection of user data and by the embarrassed explanations of its leaders. Mr. Zuckerberg in the Senate, strapped like a general in combat in his tie suit, no longer really reflects the image of the boss so cool in his hoodie.
Old-fashioned winners

But the punishment goes beyond the social network alone. Google, number one in the charts in 2015, drops to 11th place, Apple sinks to 84th place and Amazon has not even entered the top 100 on the list. The only survivor of this bérézina, the Microsoft group, which goes up in the classification, from 34th to 21st position. This proves that it is not the technology that frightens but some of its actors, those most exposed to the public eye. These, the big winners of the 2000s, now seem out of date. We are entering a more difficult, less flashy and therefore more serious world.

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