Manufacturers will have to use all the levers necessary to meet environmental objectives. Analysts believe they will not escape substantial fines.
“We don’t get up in the morning to pay fines,” this sentence lent to Carlos Tavares, CEO of PSA, says a lot about the ambient climate in the European car industry. From January 1, the European Commission will start counting each of the 16 million cars registered each year on the continent, and inflict good and bad points on their manufacturer.
The goal of this perilous game is that each manufacturer respects an average of 94 grams of CO2 per car sold, under penalty of fines which could reach billions of euros. Except that the car manufacturers are far, very far even, from being in the nails. According to JATO, the average gap for car manufacturers is 25 grams (2018 data). This difference reaches 35 grams at Fiat Chrysler Automobiles.
Tactical sales
However, the manufacturers have all promised that they will not pay fines. Market analysts are more pessimistic and rather wonder if they will manage to limit the breakage … For this, the manufacturers will pull on several levers.
